Branding Services for Brentwood Public Library

Date Issued: 1/22/2025

Proposal Due Date: 1/31/2025

Contact Information:
Brentwood Public Library
Gina Gibbons, Library Director
8765 Eulalie Ave., St. Louis MO 63144
ggibbons@bplmo.org

Introduction

The Brentwood Public Library is moving into a new location in 2026. The library purchased a building to renovate and add to at 2201 S. Brentwood Blvd. We are looking to rebrand the library logo for our move. We want the new Brentwood Library brand to promote an energetic and optimistic view of the library as it enters its next phase in the community.

Background

The Brentwood Public Library formally opened its door to the citizens of Brentwood on September 18, 1938 with 1,100 books and 85 cents in its treasury. The Library was located at 2815 Brentwood Boulevard in a building that had originally housed Brentwood City Hall. In 1951 Brentwood residents gave overwhelming approval to a $90,000 library bond by a vote of 517 to 75. From this bond issue, the current library was built at 8765 Eulalie attached to Brentwood City Hall. The library was extensively remodeled in 2004. The charm of the library was kept intact while providing the necessary changes to make the library compatible with ever expanding technology. In 2024, the library passed Proposition L, a tax levy that provided funds to purchase a building at 2201 S. Brentwood. Blvd. The renovated building and its addition will double the current footprint of the library and create more space for people to gather and to use the resources provided by the library.

The mission of the Brentwood Public Library is to provide a place for the community to connect, learn, and grow; to encourage enjoyment of reading and lifelong learning; to ensure free and open access and expression; and to promote knowledge, history and culture.

Scope of Services and Deliverables

The selected brand design agency will redesign Brentwood Public Library’s visual identity and style to give a fresh, energetic, and modern look to all Brentwood Public Library’s materials. The agency should deliver:

  • A new logo in various formats for multiple applications
  • Detailed brand standards and usage guidelines to drive brand consistency
  • All final brand logo files, fonts, and color palettes for use in print and digital formats
  • Integrated imagery and complementary design elements, fonts, and color schemes
  • Design of brand identity template files for business cards, #10 envelope, letterhead, email signatures, graphics for announcements on social media, and an annual report

Proposal Content

Name and background: Include complete name and contact information. If any of the work is subcontracted to another party, please provide the same information for all firms, and indicate who will be the lead firm.

Profile of firm: Provide information about the ownership, size, location of office(s), nature of work performed and years in business. Please highlight any experience you have working with non-profit and/or public organizations to develop a new logo and brand identity. Experience working with public libraries is a plus.

List of personnel who will work on this project, including their education, experience and qualifications.

Proposed approach, workplan, and timeline describing how you will implement the design and development process for this project. Please also include what information, services, and assistance you will require from library staff to enable you to successfully conduct the proposed work.

Portfolio showcasing your recent work with an emphasis on branding or rebranding.

Line-item budget for the stages of development in which you will provide the work described in this RFP. Indicate an hourly rate (if applicable) for subsequent work that may be required or deemed necessary.

References: Offer at least three references from clients who have used your services for branding or rebranding. Briefly describe the scope of your work for these references, the year completed, and a contact name and telephone/email for each one.

Information on additional services: Please indicate if your firm has the capacity to handle web design, as we plan to build a new website at a time to be determined following our rebrand.

Proposals must be submitted as a pdf via email to Gina Gibbons, Library Director at Brentwood Public Library, ggibbons@bplmo.org by 5 p.m. CST on January 31, 2025.

Selection criteria

  • Proposed approach to rebranding
  • Experience with branding projects for similar organizations
  • The capacity of contracted party to perform work in a timely manner
  • Fee structure and pricing model
  • Satisfaction of previous clients
  • Possible interview

Timeline

  • RFP posted on January 22, 2025
  • Submissions period through January 31, 2025
  • Estimated selection period through February 15, 2025
  • Contract and estimated initial project meeting by the end of February 2025
  • Once contracted, project time estimated to be 3-6 months, or through the end of August 2025 

General Terms

1. Nothing contained herein will create any contractual relationship between the Library and the firm submitting a response. Statements contained in the response of the successful firm may become part of the agreement for services.

2. Information received from each firm will become the property of the Library. Information submitted by the firm cannot be considered confidential unless specifically identified as such by the firm.

3. The Library receives the right to approve all assigned personnel and may require the firm to replace members of the project team as deemed necessary.

4. The owner, Principal, or Corporate Officer of the responding firm shall sign the response to the Request for Proposals attesting that all the information provided is true.

5. The Library reserves the right to accept or reject any or all Responses, waive any irregularities, and to award the contract to any firm deemed the most qualified.

6. The Library is not responsible for any costs incurred by any firm for any work performed relative to the preparation of the Response to this Request for Proposals or subsequent negotiations of a contract for owner representative services.